marketing-strategy

Do you have an idea for The New Times to cover? Submit it here!
Search Results for "marketing-strategy" (720 articles)
Nkuringo Artisan Women, one of the groups supported by IGCP through trainings.
Featured

IGCP at 30+: Three decades of saving gorillas, supporting communities, and protecting forests

Wednesday, September 24, 2025
The New Times

Kigali UCI 2025: Where sport, business, and national pride converge

Monday, September 22, 2025
A billboard for advertorial purposes in Kigali. Courtesy

Lost in translation: How CEO–CMO misalignment hurts growth

Thursday, September 04, 2025
A total of 15 emerging fashion designers from eight countries in Africa have joined African Fashion Foundation’s incubation-courtesy
Fashion

Five Rwandan designers join African Fashion Foundation’s incubation

Tuesday, September 02, 2025
Clare Akamanzi, CEO of NBA Africa, during an interview with The New Times in Kigali on August 1, 2025. She spoke about sports, leadership, and breaking barriers across the continent. Photo by Willy Mucyo.
Basketball

Akamanzi on sports, leadership and breaking boundaries

Monday, August 18, 2025
Marketing is not just about visibility, it’s about value.  It’s not just about traffic, it’s about trust. Courtesy

Beyond the funnel: Rethinking marketing impact in a data-driven age

Thursday, August 07, 2025
Today, a product is more than its function. It’s a symbol, a story, a mirror. A meal plan isn’t just food; it’s identity, wellness, and aspiration

When a product stops being just a product

Tuesday, August 05, 2025
Aime Sandrine Usanase, known professionally as Sachala, is a ceramics and sculpture artist based at Masaka Incubation Centre, where she runs a gallery and workshop.  All photos by Craish Bahizi
Business

PHOTOS: How Rwandan artists and galleries make money

Tuesday, August 05, 2025
The competition has taken place in eight countries Rwanda, Senegal, Mali, Ivory Coast (for the second time), Benin, Cameroon, Niger, and Guinea
Featured

CANAL+ Rwanda backs pan-African project empowering digital storytellers

Saturday, July 19, 2025
Golfers from Kabale, Mbarara, Kampala, Entebbe, and Tooro clubs joined their Rwandan counterparts in Kigali for a full day of competition and fellowship, marking a new chapter in the growing tradition of regional golf
Featured

Press release: BPR Captain's Mug Interclub Challenge unites regional golfers

Tuesday, July 15, 2025
A cancer patient undergoes chemotherapy treatment. Studies have revealed that one in five commonly used cancer drugs in LMICs are substandard. Photo by Reuters

Substandard cancer drugs a global scandal and public health emergency for LMICs

Saturday, July 12, 2025
Constructions works of Vision City Phase II will break ground in September 2025. File
Housing

Vision City Phase 2 development kicks off in September

Monday, July 07, 2025