Five Rwanda brands Izubaa and Kezem, Maison Inkindi, Matheo and Native 1018 are among 15 emerging African designers who are part of the second cohort of the African Fashion Futures Incubator (AFFI-II-2025). The 12-month extended incubator program, which was unveiled over the weekend by African Fashion Foundation (AFF), offers participating designers a comprehensive support system spanning financial backing, strategic advisory services, marketing expertise, and logistical assistance. This holistic approach addresses the critical gaps that often prevent talented African designers from scaling their businesses internationally. Overall, the cohort features 15 brands from eight countries across the continent with Rwanda recording the highest representation with five designers, followed by Kenya which has three brands—African Yuva, Afrowema and Izulu. Ghana's vibrant fashion scene brings Complex Department, Bloombyedzi, and February by Serwaa, complemented by Togo's Kondo, Sierra Leone's Quinstree, Victoria Grace from Benin and Nigeria's Lines by Chaab. Beyond immediate support, AFFI emphasizes peer learning and cultural exchange among participants, fostering a collaborative environment where designers can share knowledge and experiences. The program's ultimate goal extends beyond individual success stories; it aims to build financially sustainable enterprises that contribute to Africa's broader economic growth. One of the program's most compelling features is its international showcase strategy. Participating designers will present their collections through a carefully curated series of high-profile events namely ASOHOM and The Industry Retreat in October 2025, LA Fashion Week in December 2025 and London Fashion Week in February 2026. ALSO READ: Fashion: Seven ideas on how to wear a blazer with style The organizers announced that the initiative's success stems from strategic partnerships with key industry players. “The Digital Fashion Academy brings educational expertise, while Annan Capital Partners (ACP) provides crucial financial and business development support through its Impact Fund For African Creatives (IFFAC). ACP's credentials as a United Nations Global Compact member and World Economic Forum New Champion underscore the program's commitment to sustainable, impact-driven growth.” Adding to the celebration of creativity and culture, renowned Rwandan performing artist Malaika Uwamahoro will deliver a special appearance and debut the official AFFI 2025 theme song, while acclaimed Australian photographer Robert Owen-Jones will capture striking images of the designers and their work. The program incorporates rich cultural elements that celebrate African creativity beyond fashion. Roberta Annan, Founder of the African Fashion Foundation, emphasizes the program's broader significance. The African Fashion Futures Incubator represents more than design; it is about shaping resilient enterprises that can drive long-term value for Africa's creative economy. With Cohort II in Kigali, we continue to empower African designers to transform their creativity into global influence and impact,” says Annan. This perspective reflects a sophisticated understanding of fashion as an economic driver rather than merely an artistic pursuit. By focusing on building resilient enterprises, the program addresses sustainability concerns that have historically challenged creative industries across the continent. The Kigali Showcase The four-day showcase at the ACEL forum will serve as the program's official launch, creating opportunities for collaboration, investment discussions, and cultural dialogue. This event positions Kigali as an emerging hub for Africa's creative economy, potentially influencing future investment and development patterns across the region. The forum format suggests a business-focused approach, moving beyond traditional fashion shows to create meaningful connections between designers, investors, and industry stakeholders. AFFI-II-2025 represents a maturation of African fashion support systems, moving from individual designer assistance to comprehensive ecosystem development. By combining financial support with strategic business development and global market access, the program addresses the multifaceted challenges facing creative entrepreneurs across the continent.
