Cecafa hunts for Challenge Cup sponsor

The Confederation of Central and East African Football Association (Cecafa) is looking for sponsors of this year’s Challenge Cup which will be hosted by Kenya later this year.

Thursday, April 23, 2009

The Confederation of Central and East African Football Association (Cecafa) is looking for sponsors of this year’s Challenge Cup which will be hosted by Kenya later this year.

Cecafa Secretary General Nicholas Musonye told Times Sport yesterday from Nairobi, Kenya that the regional body is searching for a potential sponsor who will fund this year’s Challenge Cup following the liquidation of GTV. 

"We have been looking for sponsors since February and we believe our efforts will provide something successfully soon.

"We have been talking to some sponsors (names with held), one from Uganda and there others from Kenya and we hope to have something concrete before the end of next week,” Musonye said.

Cecafa’s intensive search for a sponsor comes months after Gateway Broadcast Services (GTV) suspended its operations after being hit hard by the current global financial crisis.

British based GTV signed $4m four-year sponsorship deal with Cecafa in November 2007 and was the official sponsor of the Challenge Cup having taken over from Ethiopian tycoon Sheik Al Amoudi.

GTV blamed "the current financial and global crisis” for the move which had "severely interrupted the company’s abilities to secure further funding”.

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