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Customers rarely become ambassadors because everything was ordinary. They become ambassadors because someone made them feel extraordinary. Photo by SAM NGENDA

The best marketing doesn't feel like marketing

Wednesday, July 15, 2026
Ambassador Zaina Nyiramatama, Commissioner for Foreign Affairs at PAM Rwanda speaks about the initiative that was announced during a dialogue held on Saturday, July 11
Rwanda

PAM Rwanda seeks closer ties with Sudanese community

Tuesday, July 14, 2026
A client reviews her savings and transactions at SACCO Kacyiru in Kigali. File
Editorial

A stronger savings culture is key to long-term prosperity

Tuesday, July 14, 2026
Inside a well decorated venue to host a wedding ceremony in Kigali. Courtesy.

When mentors become more important than wedding planners

Tuesday, July 14, 2026
New Zealand actor Sam Neill, best known for his roles in Jurassic Park, The Piano and Peaky Blinders, has died at the age of 78.
Cinema

Jurassic Park star Sam Neill dies aged 78

Monday, July 13, 2026
Mobile money has changed daily life in Rwanda. You pay the moto, top up electricity, and split bills with friends, all from MTN MoMo, Airtel Money, or through eKash.

How to outsmart mobile money scams

Monday, July 13, 2026
Jonathan Gatera, RNIT Chief Executive Officer, addresses journalists milestone during celebration of the anniversary on Sunday, July 12.
Featured

RNIT Iterambere Fund turns 10 with Rwf86bn milestone, deepens savings culture

Monday, July 13, 2026
Former Rayon Sports goalkeeper Eric Murangwa modelates a discussion between Longin Rudasingwa (“Sheriff”) and Prof. Alexandre Lyambabaje at the launch.

New awards launched to honour Rwandan sporting icons

Monday, July 13, 2026
American fitness influencer Ashton Hall has gifted a new car to a Rwandan fitness content creator Enock Uwizeye, popularly known as Kagarara or Ashton Small. Courtesy

Ashton Hall gifts Kagarara car, startup capital during Kigali visit

Sunday, July 12, 2026
England's Harry Kane (R) and Jude Bellingham celebrate after the quarterfinal against Norway at the 2026 FIFA World Cup at the Miami Stadium, the United States, July 11, 2026. (Xinhua)

England and Argentina prevail in extra time to book semi-final clash

Sunday, July 12, 2026
Rwandans participate in a past event to raise awareness about palliative care. File.

Why better palliative care matters in Rwanda’s health system

Saturday, July 11, 2026
Watu East Africa General Manager Andrii Volokha speaks to The New Times in Kigali on July 9, 2026, about the company's plans to expand asset financing for electric motorcycles and smartphones in Rwanda. Photo by Craish Bahizi.
Featured

Watu sets sights on expanding flexible e-bike, smartphone financing in Rwanda

Saturday, July 11, 2026