New initiative to promote Kigali city as a brand

Kigali’s image and branding could be boosted in coming months following the inception of a campaign, “I am Kigali,” which will highlight the city’s innovation, cultural evolution and diversification.
Exhibitors showcase their products at Kigali's Car-Free Zone. (Timothy Kisambira)
Exhibitors showcase their products at Kigali's Car-Free Zone. (Timothy Kisambira)
Times Reporter