Building a fashion brand is better than making quick money - Umutoniwase

Joselyn Umutoniwase quit film editing and directing to start her own fashion house; Rwanda Clothing. She holds a degree in IT and employs her three sisters. She talked to The New Times’ Donah Mbabazi on what it’s like to build a brand.
Umutoniwase during the interview. (Courtesy)
Umutoniwase during the interview. (Courtesy)
Donah Mbabazi