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Search Results for "marketing-strategy" (727 articles)
Marketing is not just about visibility, it’s about value.  It’s not just about traffic, it’s about trust. Courtesy

Beyond the funnel: Rethinking marketing impact in a data-driven age

Thursday, August 07, 2025
Today, a product is more than its function. It’s a symbol, a story, a mirror. A meal plan isn’t just food; it’s identity, wellness, and aspiration

When a product stops being just a product

Tuesday, August 05, 2025
Aime Sandrine Usanase, known professionally as Sachala, is a ceramics and sculpture artist based at Masaka Incubation Centre, where she runs a gallery and workshop.  All photos by Craish Bahizi
Business

PHOTOS: How Rwandan artists and galleries make money

Tuesday, August 05, 2025
The competition has taken place in eight countries Rwanda, Senegal, Mali, Ivory Coast (for the second time), Benin, Cameroon, Niger, and Guinea
Featured

CANAL+ Rwanda backs pan-African project empowering digital storytellers

Saturday, July 19, 2025
Golfers from Kabale, Mbarara, Kampala, Entebbe, and Tooro clubs joined their Rwandan counterparts in Kigali for a full day of competition and fellowship, marking a new chapter in the growing tradition of regional golf
Featured

Press release: BPR Captain's Mug Interclub Challenge unites regional golfers

Tuesday, July 15, 2025
A cancer patient undergoes chemotherapy treatment. Studies have revealed that one in five commonly used cancer drugs in LMICs are substandard. Photo by Reuters

Substandard cancer drugs a global scandal and public health emergency for LMICs

Saturday, July 12, 2025
Constructions works of Vision City Phase II will break ground in September 2025. File
Housing

Vision City Phase 2 development kicks off in September

Monday, July 07, 2025
King Faisal Hospital in Kigali. The hospital aims to further enhance its capabilities by integrating artificial intelligence tools. Courtesy photo
Featured

FEATURED: How King Faisal Hospital uses digital technology to revolutionise patient care, efficiency

Monday, July 07, 2025
Ellevate by Ecobank is designed to meet both the financial and non-financial needs of women entrepreneurs, women-led businesses, and women-focused enterprises , from formal SMEs to informal traders.
Featured

PRESS RELEASE: Ecobank Rwanda launches enhanced version of gender-financing programme 'Ellevate' to support more women entrepreneurs

Tuesday, July 01, 2025
According to the Rwanda Utilities Regulatory Authority (RURA), there were 570,021 Pay TV registered subscribers in 2024. Courtesy
Technology

Can pay-TV survive the streaming onslaught

Tuesday, June 24, 2025
Equity Group Managing Director and CEO, Dr. James Mwangi (Right) receives the certificate of recognition from Superbrands East Africa Project Director Jawad Jaffer (left). Equity Group Holdings Plc has been recognized as a Superbrand in East Africa, a distinction that affirms the Group's commitment to quality, reliability, and excellence in the financial services sector.
Featured

PRESS RELEASE: Equity Group recognised as Superbrand in East Africa

Tuesday, May 20, 2025
The uptake of  hybrid maize seeds among farmers is set to increase considerably by 2030. Courtesy
Agriculture

Hybrid maize production expected to increase 20% by 2030

Monday, May 19, 2025