branding

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The New Times
Football

Arsenal, Visit Rwanda agree to end partnership in June 2026

Wednesday, November 19, 2025
Amb Anastase Shyaka (4th left) and Rwandans who live in Poland pose for a photo. Green Hills Academy will host the first-ever Rwanda Diplomatic Charity Bazaar (RDCB), on November 22. Courtesy.
Art

Inaugural Diplomatic Charity Bazaar targets to empower rural artisans

Thursday, November 13, 2025
A barista smiles as she prepares a cup of coffee at Bourbon Coffee in Kigali. Photo by Craish Bahizi.
Economy

Why rising domestic coffee consumption matters

Tuesday, November 11, 2025
Equity Bank officials and clients pose for a group photo during the launch of the new Ndi Umunyamuryango campaign in Kigali on November 4. Photos by Craish Bahizi
Featured

Equity Bank pushes ‘Ndi Umunyamuryango’ drive to turn clients into members

Wednesday, November 05, 2025
BK Arena on October 18, hosted the international Mixed Martial Arts fraternity. Photos by Olivier Mugwiza

Rwanda delivers once again as sport, tourism unite at PFL Africa

Friday, October 24, 2025
Thousands of cycling fans at the UCI Road World Championships in Kigali on September 28. Rwanda aims to more than double MICE annual revenues. Courtesy
Tourism

Rwanda sets sights on doubling MICE earnings to $224m by 2028

Monday, October 20, 2025
Zairean troops near Gabiro.

Parallels between RPF’s liberation war and AFC/M23 rebellion against Tshisekedi

Friday, October 17, 2025
Medics attend to the patients at Girubuzima health post in Burera. File

Before we serve, we must care: A culture check for Rwanda’s service industry

Sunday, October 12, 2025
A worker sets temperature inside a cooling room at Kigali Special Economic Zone. Courtesy

ACES - Taking our place in Rwanda’s vision

Monday, October 06, 2025
Inside the Intuit Dome, a state-of-the-art facility that will feature Rwandan coffee under the Visit Rwanda partnership.
Economy

Rwanda's NBA coffee sponsorship deal through the eyes of exporters

Saturday, October 04, 2025
RDB Chief Executive Officer Jean Guy Afrika graces the official announcement of the new partnerships between Visit Rwanda and NBA, NFL on Monday, September 29. Courtesy
Tourism

Why new Visit Rwanda, Clippers, and Rams sponsorship pact is a big deal

Thursday, October 02, 2025
Rwanda Development Board CEO, Jean Guy Afrika, poses with an LA Clippers representative while holding Los Angeles Clippers jerseys branded with the “Visit Rwanda” logo during the official partnership announcement.

How Visit Rwanda deals have promoted local tourism

Wednesday, October 01, 2025