Strategic-Marketing

Do you have an idea for The New Times to cover? Submit it here!
Search Results for "Strategic-Marketing" (376 articles)
Marketing is not just about visibility, it’s about value.  It’s not just about traffic, it’s about trust. Courtesy

Beyond the funnel: Rethinking marketing impact in a data-driven age

Thursday, August 07, 2025
Today, a product is more than its function. It’s a symbol, a story, a mirror. A meal plan isn’t just food; it’s identity, wellness, and aspiration

When a product stops being just a product

Tuesday, August 05, 2025
The New Times
Editorial

Reintroduction of elephants in Nyungwe park is a win for conservation

Thursday, July 17, 2025
The New Times
Technology

From scam to success: How Rwandans are navigating online work

Saturday, July 12, 2025
King Faisal Hospital in Kigali. The hospital aims to further enhance its capabilities by integrating artificial intelligence tools. Courtesy photo
Featured

FEATURED: How King Faisal Hospital uses digital technology to revolutionise patient care, efficiency

Monday, July 07, 2025
Workers sort macademia fruits in Rwanda. Norelga Macadamia Rwanda operates on a three-hectare plantation, harvesting approximately 3,071kilogrammes of macadamia nuts annually.
Agriculture

Farmers crack under pressure as macadamia prices plunge

Monday, July 07, 2025
Ecobank Rwanda officially launched Ellevate 2.0, a programme for women in business, during a high-level event at the Pinnacle Kigali Hotel in Rebero on June 27. Photos by Kellya Keza
Featured

Ecobank Rwanda launches Ellevate 2.0 to empower women in business

Monday, June 30, 2025
According to the Rwanda Utilities Regulatory Authority (RURA), there were 570,021 Pay TV registered subscribers in 2024. Courtesy
Technology

Can pay-TV survive the streaming onslaught

Tuesday, June 24, 2025
Miniers sort minerals at Rukaragata Mining Site in Ngororero District on March 4. Photo by Emmanuel Dushimimana

Debunking the myth of mineral poverty in Rwanda

Sunday, June 01, 2025
Visit Rwanda has inked a three-year partnership deal with Spanish club Atletico de Madrid-courtesy
Football

Visit Rwanda-Atlético de Madrid deal: What’s in it for the country and the European club?

Thursday, May 01, 2025
Visit Rwanda has signed a deal with Spanish football giants Atlético de Madrid to promote Rwanda until 2028. COURTESY
Editorial

Visit Rwanda sponsorship deal with Atlético Madrid is a strategic investment

Thursday, May 01, 2025
Rwanda’s annual rice imports surged from 417,862 tonnes in 2023, to 508,852 tonnes in 2024 – implying a 21 per cent rise. Courtesy
Agriculture

Rwanda’s rice imports top $300m: Will local farmers cash in?

Wednesday, April 23, 2025