Brand-building

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Search Results for "Brand-building" (637 articles)
Workers inside Legend Cables, a local firm of electrical cables at Kigali Special Economic Zone. Photos by DAN GATSINZI
Featured

Legend Cables cuts Rwanda’s electrical cable imports through local production

Monday, March 16, 2026
Emma Lestideau speaks to The New Times during the interview her office in Remera, in Kigali. Photo by Kellya Keza
Tourism

From Hilton trainer to mentor of Rwanda’s hospitality talent

Thursday, March 12, 2026
BYD-U9-record-Nurburgring
Other Sports

BYD explores Formula 1 entry as it looks to boost global brand

Wednesday, March 11, 2026
The Gen Z Comedy Show March edition will feature only in-house comedians.. Photo courtesy

Gen Z Comedy Show returns with only in-house performers

Tuesday, March 10, 2026
Creatives kick off a Friday broadcast at Royal FM during a past edition of the Ahanad Takeover series. The event returns this Friday with performances at Maison Noire. COURTESY.
Showbiz

Your weekend in Kigali: Events you shouldn’t miss

Friday, March 06, 2026
Fashion meets music_ Shots from Rapstar’s AHAZAZA lookbook. COURTESY
Fashion

RoMeo Rapstar debuts 'Ahazaza' collection with local streetwear brand

Thursday, March 05, 2026
Rubia Coffee Roasters staff pose for a photo with their award after being ranked 54th in The World’s 100 Best Coffee Shops 2026, becoming the first in Rwanda to feature the prestigious list. Dan Gatsinzi.
Featured

Kigali-based Rubia Coffee Roasters among world’s top 100 coffee shops: Why it matters

Wednesday, March 04, 2026
Workers sort and pack products into paper-made packages at a processing facility in Kigali. The initiative promotes eco-friendly packaging while supporting local manufacturing and job creation. Courtesy
Featured

How Rwanda is driving the transition from plastic to sustainable packaging

Friday, February 13, 2026
Fifi Raya performing at Icyumba Cya Rap concert at Zaria Court Kigali on December 26, 2025. Photo by Craish Bahizi
Music

Fifi Raya on what it means to be a female rapper in Rwanda

Wednesday, February 04, 2026
People talking in a Kigali café. Marketing has become less about persuasion and more about connection. Photo by Olivier Mugwiza

From noise to meaning: The quiet evolution of modern marketing 

Thursday, January 29, 2026
On January 18, 2026, l’Église 37ᵉ CADC, a Banyamulenge church in Uvira, burned down for the fifth time.

Uvira: when a church burns for the fifth time

Thursday, January 22, 2026
So how do organizations turn employees into authentic, credible brand advocates

Stop overlooking influencers on your payroll

Tuesday, January 13, 2026