PRESS RELEASE: BRALIRWA reports 2025 results: robust growth on strong demand, pricing strategy
Tuesday, March 31, 2026
Revenue increased by 22.1 per cent, driven by higher volumes in both beer and soft drinks, and responsible pricing across the full portfolio to offset inflation and local currency depreciation against Euro.

Kigali, March 31, 2026 – BRALIRWA Plc, announces today its financial results for the period ended December 31, 2025. Highlights included:

  • Revenue increased by 22.1 per cent, driven by higher volumes in both beer and soft drinks, and responsible pricing across the full portfolio to offset inflation and local currency depreciation against Euro.

Results from operating activities are mainly driven by top-line growth and partially offset by:

  • Increased cost of sales (23.6 per cent vs. LY) due to higher cost of inputs (raw and packaging materials) in line with global inflationary and commodity trends.
  • Higher selling and distribution costs (39 per cent vs LY) driven by increased investment to support our brands and higher cost of transportation to distributors.
  • Less administrative expenses of 1.5 per cent, mainly due to the reclassification of the fixed inventory movement to cost of sales following a change in the way of working in 2025. Excluding the change, administrative expenses are higher by 5.1 per cent, primarily driven by increased staff costs.
  • BRALIRWA’s operating result increased to Rwf70.9 billion (FY 2024: Rwf59.4 billion) resulting from top-line performance partly offset by higher input and operational costs.
  • Net finance costs decreased by 0.6 per cent, mainly due to lower interest on bank overdrafts following improved cash collections during the year.
  • Income tax expenses increased by 44.8 per cent mainly driven by higher profit before tax vs last year and an increased deferred tax.
  • Profit and total comprehensive income grew by 15.7 per cent to Rwf42.8 billion (2024: Rwf37.0 billion).

BRALIRWA Managing Director Ethel Emma-Uche statement:

"In 2025, we experienced an increase in top-line results, driven by sustained consumer demand in a favourable environment and the consistent execution of our mix and pricing strategy. While high input costs persisted, our operating performance was supported by ongoing efforts in cost management and operational efficiency efforts. Most importantly, we extend our sincere gratitude to our customers and consumers for their continued trust and enthusiasm for our products.”

Outlook 2026

Looking to 2026, we remain cautious about the macro-economic and geo-political outlook. Our priorities are clear: revenue growth driven by volume and value, anchored by consumer and customer focus. We will maintain investments in our brands, innovation and commercial excellence, ensuring sustained value creation. Commitment to sustainability, talent development, and digital transformation will remain integral to delivering sustainable performance.”

Dividend 2025

A cash dividend of Rwf41.63 per share (2024: Rwf35.96 per share) will be proposed to the Annual General Meeting of Shareholders on June 29, 2025. If approved, the proposed dividend will be paid on July 15, 2026. The dividend is equal to 100 per cent of the net profit for the fiscal year 2025, and it is subject to withholding tax. BRALIRWA shares will have a book close date of May 31, 2026, which means that the final dividend will be paid to all shareholders whose names appear in the Register of Shareholders at the close of business on May 31, 2026.

About BRALIRWA Plc

BRALIRWA Plc is a world-class sustainable beverage company in Rwanda. It is the market leader in premium and non-alcoholic brand manufacturing and distribution. Founded in 1957, BRALIRWA Plc has been part of the HEINEKEN Group since 1971. Our values are what we stand for. Passion for consumers and customers, Courage to dream and pioneer, Care for people and planet and Enjoyment of life. With a portfolio of more than 17 international and local beers and beverages, we ignite the moments that bring people together and create unforgettable bonds. BRALIRWA has been dedicated to making a positive difference in Rwanda for over 66 years. We recognise that we can only thrive if all our people, communities, and planet thrive as well. As a socially responsible company, we always support a wide range of projects, from the environment to stakeholder relationships, to name a few.

To remain a pioneer in the market, we strive for the highest quality while maintaining the trust of our customers and partners. Our goal is to shape the future of beer and win the hearts of consumers. We are committed to long-term brand investment, disciplined sales execution, and operational efficiencies.