SCADS, the European strong beer brand known for its high-impact flavour and rugged identity, has officially launched in Africa, bringing two flagship products to a growing market for premium imported beers.
The move positions SCADS as a new contender in East, West, and Central Africa, where demand for strong, lifestyle-oriented beer is rising.
"Our expansion into Africa is a natural next step,” the brand said in a statement. "SCADS speaks to a new generation of African consumers — bold, adventurous, and always on the move. We’re bringing a beer that matches their energy.”
The brand’s entry features two variants: SCADS 12%, a full-bodied, ultra-smooth beer designed for everyday nightlife, and SCADS 18%, a high-intensity, premium strong beer crafted to deliver a category-defining experience.
Both are produced in Europe and are already gaining attention for their distinctive can designs and lifestyle-driven marketing built around the slogan "Born to Travel.”
A beer built for Africa’s evolving culture
Across major African markets, consumers are increasingly seeking beers with personality, strength, and identity. SCADS is designed to meet these tastes, appealing to a generation of drinkers who value bold flavours, adventurous experiences, and brands that reflect their lifestyle.
"Our expansion into Africa is a natural next step,” the brand said in a statement. "SCADS speaks to a new generation of African consumers — bold, adventurous, and always on the move. We’re bringing a beer that matches their energy.”
SCADS’ visual identity and marketing strategy are tailored to integrate into African nightlife, club scenes, street culture, and influencer-driven content, meeting the rising appetite for premium imported beers.
Opportunities for distributors
The launch arrives at a time when strong-beer categories are performing strongly in markets such as Kenya, Tanzania, Uganda, Rwanda, Ghana, Nigeria, DR Congo, and South Africa.
SCADS is offering African distributors several advantages, including European production with quality assurance, modern and distinctive branding, strong consumer interest in its 12% and 18% alcohol by volume (ABV) variants, and marketing support tailored to local markets.
Other benefits for distributors include attractive margins, flexible volume options, and fast shipping from European warehouses. SCADS is actively seeking partnerships with nationwide distributors, regional wholesalers, beverage importers, retail chains, and nightclub suppliers.
Distributors across Africa are invited to register interest or secure their region for early market entry. SCADS is targeting markets including Kenya, Tanzania, Uganda, Rwanda, DR Congo, Ghana, Nigeria, South Africa, Botswana, Namibia, Zambia, and Cameroon.
Interested parties can request pricing, samples, and availability information through SCADS’ official contacts.
Email: info@scadsbeers.com
WhatsApp/ Phone: +447883962363
About SCADS Beer
SCADS is a European-produced strong beer brand built around bold flavour, rugged identity, and an adventurous lifestyle ethos. Its signature slogan, "Born to Travel,” and eye-catching can designs have quickly established SCADS as a next-generation beer for consumers seeking something more powerful and expressive.