“Ah ah ah ah, Iraryoshe pe!” snorted one of our dads in one of the advertisements of ADMA biscuits on the radio.
Another that can never fail to catch my attention is the one on Coca-Cola, “Brrrrrrrr” on the Coke side of life.
I mean what kind of madness enters these dudes’ nuts for them to exaggerate their advertisements in the media. Many call it creativity, but I call them shady at times.
No offense, but I used to think simplicity matters in advertisements. Like, you have this fast foods take away joint and you would like to invite the whole of Kigali to come and have a taste of your yummy burgers.
Just, run an advert on TV showing those little tasty burgers and those tasty fries with a little bit of steam coming out of them. Yeah, like I never watched Harold and Kumar Go To White Castle!
The next thing you will realize is many, many clients at your door fumbling for your foods. And not only that, Kigalians will be looking at your Fast Food joint as not only a chips joint, but a paradise.
Somewhere they dream of going to have a nice tasty burger and feel totally different afterwards, feeling like more of a Superman. I usually feel like some adverts are too plain or flat for me to even think of going for what they are trying to sell.
It is a creative world out there and I myself cannot bare a company’s stress to try and beat off competition from other rivaling companies.
So what I think I would do as a firm’s Marketing Manager is to try and get those ideas from the people themselves, know what they feel and enjoy.
I wouldn’t take it as that easy, but these people have got needs, you have got your needs and your company has got its own problems.
So why not make the world go round by creating the best adverts, selling the best products that make people happy all the time. In the end, when problems pile up, they know what to do!