Ethiopian Airlines, which operates route in Rwanda, announced last week that it has partnered with ESPN980/Redskins Radio Network in an effort to showcase its services from Washington Dulles International Airport and promote the positive tourism attributes of East Africa.
After several days of planning, the partnering companies are set to launch an integrated promotions platform that will include a trip giveaway sweepstakes for two, in-stadium, online and radio promotions, joint public and media relations, and database marketing.
The Airline plans to utilize the power and audience of ESPN980 to reach avid international travelers.
According to the network, some 201,064 Redskins Radio listeners say that they’ve used Washington Dulles International Airport as a point of departure, and 33.9 percent of these say they plan on making three or more foreign trips over the next year.
For this reason, Ethiopian Airlines believes their newest partnership represents an outstanding opportunity to both positively influence public perception regarding East African travel and generate fresh interest in Ethiopia among consumers.
On August 28, 2009, representatives from Ethiopian Airlines will be on-hand at Fed-Ex Field to engage football enthusiasts and ESPN980 listeners one-on-one at a specially designed booth.
Before, during and after the game, visitors can stop by to learn about all that Ethiopia has to offer and enter to win a 5-day getaway for two to Ethiopia that includes a once-in-a-lifetime opportunity for the winner to join ESPN980 talent as an on-air guest upon their return.
As a major event sponsor, Ethiopian Airlines will be prominently displayed on the opening and closing billboards during the Pre and Post Game Shows and will be featured on ESPN980.com and in several custom produced, local and network radio commercials.