GTV, the Pan African Pay-TV network, introduced Black Entertainment Television (BET) and the Afro Music Channel to its subscribers from December 1. It launched both BET and the Afro Music Channel on its package, following last month’s addition of Discovery Channel.
Since its launch in June 2007, the satellite TV network has been redefining pay-TV in sub-Saharan Africa with a balanced and carefully selected choice of sports and family entertainment programmes.
Steven Kinuka Baguma the GTV Country Manager said both BET and The Afro Music Channel are specifically targeting the African market and will be premiering in Africa on GTV.
He also revealed that BET has already covered America and Europe, and stands as the world’s leading entertainment channel dedicated to Black culture.
“BET will include programmes like 106 & Park, Real Life Divas, College Hill, Keyshia Cole and Leading Men and events like the BET Awards, BET hip hop Awards and celebration of Gospel,” said Baguma.
In a statement, Julian McIntyre founder and managing director of GTV reiterated the commitment of his company to bring the best and most relevant content to its viewership at the most competitive costs.
“This is a real Christmas present to their subscribers and anyone wishing to subscribe to GTV.... We’re extremely pleased to bring BET to African audience,” he is quoted as saying.