Kwita Izina lessons to learn from

Editor, The gorilla naming ceremony commonly known as Kwita Izina is becoming a truly global event, attracting thousands of tourists annually. The event has enhanced the awareness of this unique tourism product that has also truly helped .
Last year’s Gorilla naming ceremony. The New Times / File.
Last year’s Gorilla naming ceremony. The New Times / File.

Editor,

The gorilla naming ceremony commonly known as Kwita Izina is becoming a truly global event, attracting thousands of tourists annually. The event has enhanced the awareness of this unique tourism product that has also truly helped .

 It is my view that tourist attractions should borrow similar marketing strategies to attract more visitors.

Rosemary Rutatina

Musanze

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