This letter is with reference to your article in yesterday’s newspaper entitled “Rwandan tea to sell on African markets.”
Though it might sound like the proverbial ‘ Taking coal to New Castle ‘, Rwandan tea may well find a market in India. For sure, some of the world’s finest tea is grown in India.
But tea is the most popular drink in this country and we do have a reasonable section of society who are always looking out for something “new” and who would take pride in using an international brand of tea rather than what is available locally.
Mumbai is the business capital of the country and also a city where anything and every thing can sell and, in reality, does sell.
Why not Rwandan tea? The important fact would be to get the marketing right.
I would like to invite Antoine Butera to explore the possibility of participating at the forthcoming Hospitality, Food and Tourism India Expo scheduled to be held at the Nehru Centre in Mumbai from September 29 to October 1, 2011.
This Expo would provide the Rwanda Tea Industry with an ideal platform to test the market here and it would also give Antoine Butera and his team an opportunity to actually book reasonable orders from the owners of hotels, resorts and restaurants who would visit the Expo.