As a way of giving a variety of choice to their customers, Rwanda’s leading locally branded beverage industry, Inyange Industries has introduced Ultra-Heat Treatment (UHT) milk product on the market.
The product is yet to be commercially launched; however the product is already on the market.
Inyange’s Marketing and Communication Manager, Victor Kinuma said that UHT milk is vastly suitable for storage since it does not require refrigeration.
“The product has a typical shelf life of six to nine months until opened; and its economic incentive behind shipping makes it very user friendly because of the lengthened period,” Kinuma said.
The new product is cheaper to ship and is also said to be environment-friendly because it does not necessitate the mass use of refrigeration prior to sale, and apparently reduces the amount of greenhouse gases emitted from milk production.
UHT milk tastes different from its pasteurised product, according to Kinuma. He adds that the company, with its new plant in Masaka, is targeting 100,000 litters per day when the plant is fully operational, for all the milk products they produce.
Inyange’s new plant worth $35 million (Rwf20.4 billion), was built following the realisation that domestic demand for all Inyange products was much higher than that generated by the previous facility.
The plant has the capacity to produce 6,500 litres of water per hour, and 5,000 litres of juices per hour, making production sufficient for the local and export market.
The company is planning to extend its presence to Southern Sudan, Ethiopia and Kenya and Kinuma explained that they are still in the installation process, adding that after the plant is in full capacity they are ready to exports their products to the region.
Currently, Inyange products are present in the DRC, Burundi, Uganda, and Tanzania.