As competition in the telecom industry continues to stiffen, MTN Rwanda, the largest mobile operator by market share has slashed Short Message Services (SMS) on both On-net and Off-net network by 66.6 percent and 52.8 percent respectively.
Under the new tariffs, more than 2 million MTN subscribers will be able to send a text message for as low as Rwf10 on On-net from Rwf30 and Rwf25 Off-net from Rwf53.
The company's Senior Marketing Officer, Yvonne Makoro, said that the new tariff is not permanent but a promotion package.
As competition grows, operators are fighting to retain and attract more subscribers on their networks. Currently, MTN is also running a promotion whereby subscribers are able to get a 70 percent discount on international calls. The calls include USA, Canada, China and India.
Rwandatel charges Rwf 10 On-net and Rwf 15 Off-net per SMS; while Tigo is charging Rwf 3 On-net and Rwf 25 Off-net.
Rwanda Utilities Regulatory Agency (RURA) is seeking to issue a fourth licence by the end of this year.