Branding RWANDA - A move in the right direction

Editor, Please allow me to complement you and The New Times for commencing a series of articles on “Branding” in your daily.Rwanda today, is definitely moving and moving fast in the right direction. Your series on Branding could not have been launched at a more appropriate time.

Editor,

Please allow me to complement you and The New Times for commencing a series of articles on “Branding” in your daily.
Rwanda today, is definitely moving and moving fast in the right direction.

Your series on Branding could not have been launched at a more appropriate time.

This will assist both the private sector as well as government agencies in effectively marketing BRAND RWANDA not only in the country but also to the rest of the world.

As a strong supporter and a well-wisher of Rwanda I would personally look forward to reading these articles on Branding. I am wishing your publication every success with branding Rwanda.

Clarence Fernandes

Chairman, Rwanda Renaissance

(www.rwandarenaissance.com)

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