brand-clarity

Do you have an idea for The New Times to cover? Submit it here!
Search Results for "brand-clarity" (44 articles)
KIFC representatives during a meeting with Brazilian investors in November 2025. The meeting was co-organised by Planner Corretora de Valores S.A, a Brazilian firm that is now operating the Gako beef processing plant in Bugesera District. Courtesy

Rwanda’s financial ambition through the lens of São Paulo

Saturday, June 06, 2026
Panelists engage in a discussion on the African Continental Free Trade Area (AfCFTA) in Kigali. Courtesy

The misconception of Africa as one market

Monday, June 01, 2026
Real value is built over time through consistent delivery, clear market positioning, and the ability to build trust with customers and stakeholders.

Visibility is not the same as value

Thursday, May 21, 2026
CLOCKWISE: Enock Luyonza, Frank Mugarura, Gloria Kamanzi Uwizera, Pierre-Célestin Rwabukumba, Pacifique Nshimiyimana, and Marie-Magnificat Uwikuzo.
Business

Africa CEO Forum: What people say, expect

Thursday, May 14, 2026
Workers at Pink Mango garment factory in Kigali. Photo by Craish Bahizi

Stop working harder. Start building systems

Wednesday, May 06, 2026
Workers at Asanti garment factory in Kigali. Craish BAHIZI

Business: The hidden cost of trying to serve everyone

Wednesday, April 29, 2026
According to the writer, customers are not just buying what they see. They are buying what they believe they will experience. Photo by Sam Ngendahimana

Not all that glitters is gold: When service doesn’t match the story

Thursday, April 23, 2026
Some Made-In-Rwanda brands.

Many African brands don’t have a marketing problem. They have a clarity problem

Wednesday, April 22, 2026
Illustration highlighting the role of biodiversity as a foundation for business, competitiveness, and economic resilience. Courtesy of UNDP (AI Image)

Nature is business: how biodiversity standards can secure Rwanda’s economic future

Tuesday, March 31, 2026
Creatives kick off a Friday broadcast at Royal FM during a past edition of the Ahanad Takeover series. The event returns this Friday with performances at Maison Noire. COURTESY.
Showbiz

Your weekend in Kigali: Events you shouldn’t miss

Friday, March 06, 2026
Zaria Court Hotel is working behind the scenes to train its team, strengthen its culture, and raise hospitality standards in Kigali.
Featured

Featured: Zaria Court Hotel invests in people behind its Hilton brand status

Wednesday, February 25, 2026
People talking in a Kigali café. Marketing has become less about persuasion and more about connection. Photo by Olivier Mugwiza

From noise to meaning: The quiet evolution of modern marketing 

Thursday, January 29, 2026