brand-positioning

Do you have an idea for The New Times to cover? Submit it here!
Search Results for "brand-positioning" (113 articles)
Paris Saint-Germain players and staff celebrate winning the UEFA Champions League title on Saturday, May 30, after defeating Arsenal 4-3 in a penalty shootout following a 1-1 draw after extra time. FILE

The return on vision

Monday, June 08, 2026
KIFC representatives during a meeting with Brazilian investors in November 2025. The meeting was co-organised by Planner Corretora de Valores S.A, a Brazilian firm that is now operating the Gako beef processing plant in Bugesera District. Courtesy

Rwanda’s financial ambition through the lens of São Paulo

Saturday, June 06, 2026
Panelists engage in a discussion on the African Continental Free Trade Area (AfCFTA) in Kigali. Courtesy

The misconception of Africa as one market

Monday, June 01, 2026
The New Times

Visit Rwanda wins big as PSG, Arsenal meet in Champions League final

Saturday, May 30, 2026
Real value is built over time through consistent delivery, clear market positioning, and the ability to build trust with customers and stakeholders.

Visibility is not the same as value

Thursday, May 21, 2026
Kigali will host Basketball Africa League playoffs in May.

Discipline: The quiet force behind lasting success

Wednesday, May 13, 2026
Rwanda’s premier fashion showcase, Kigali Fashion Week, is set to return on May 30 at The Pinnacle Kigali. File
Fashion

Missed Kigali Fashion Week? The hiatus is coming to an end

Friday, May 08, 2026
Visit Rwanda and Paris Saint-Germain (PSG) in April 2025, renewed their transformative partnership through 2028, building on a successful collaboration launched in 2019. File
Football

Visit Rwanda wins, regardless of the Champions League outcome

Friday, May 01, 2026
Workers at Asanti garment factory in Kigali. Craish BAHIZI

Business: The hidden cost of trying to serve everyone

Wednesday, April 29, 2026
Rwanda’s tourism sector sustained its upward trajectory in 2025, generating $685 million (approx. Rwf1 trillion) in revenues, a 6 per cent increase from 2024. Courtesy
Tourism

Rwanda’s tourism revenues hit Rwf1tn in 2025 - report

Tuesday, April 28, 2026
Accommodation demand has surged in Kigali ahead of the Africa CEO Forum, with hotels and short-term rentals reporting increased bookings as delegates prepare to arrive. PHOTO BY Dan Gatsinzi.
Tourism

Africa CEO Forum drives accommodation demand across Kigali

Monday, April 27, 2026
Some Made-In-Rwanda brands.

Many African brands don’t have a marketing problem. They have a clarity problem

Wednesday, April 22, 2026