Customers in Singapore and across the world will now have easy access to some of Rwanda made products after the country’s leading grocery retail store, redmart, started trading them on its online platform.
The online groceries retail and delivery store launched the ‘Best of Rwanda’ that will make Rwandan products such as chilli oil, coffee, tea, honey, essential oil and others available to the Singaporean online market and delivered directly to homes and other nationwide addresses.
The project is a result of a partnership between Plus 5 trading company in Singapore and Business Engineers Asia and is backed by the High Commission of Rwanda in Singapore, according to a statement by the High Commission.
Products like Gorillas Coffee, Kinunu Coffee from the Rwanda’s district of Rusizi and Diddy’s chili are already selling on the Singaporean market through the platform and more products will be added gradually.
The High Commission has challenged other Rwandan firms to take advantage of the platform in order to diversify their exports to the lucrative Singaporean market.
Rwanda is also diversifying its export markets, among them, into China where the two countries signed the Electronic World Trade Platform (eWTP) agreement.