CIMERWA’s affectionately termed SIMA NYARWANDA products; 32.5 N and 42.5 N have been renamed SURECEM, SUREROAD and SUREBUILD respectively. The range of products will also see an addition to bolster the ranks with an MC22.5X cement being introduced to the market under the name SUREWALL.
Explaining the purpose behind the rebrand of existing products and the introduction of new variants, CIMERWA PPC CEO – Albert Sigei mentioned that the “SURE” range is a renewal of CIMERWA’s pledge to put its customers first.
“Our products are meant to offer a world of possibilities to our customers, the ‘SURE’ range encapsulates that thought and brings it to life. With a keener eye directed towards our customers and what they need, ‘SURE’ was developed with diversity and fit-for-purpose application at heart.” Stated Mr. Sigei.
The ‘SURE’ range promises cement products designed to adhere to specific application purposes, with SUREWALL as a masonry cement designed for plastering and brick joinery, SURECEM as an all-purpose cement, SUREROAD as a 32.5N custom-made cement for road works and SUREBUILD as a premium cement meant for heavy construction projects. CIMERWA announced that the range of products would soon be available for sale with the exception of SUREROAD set to make a market appearance later on.
“We have always taken pride in what we produce, our tagline “Strengthening Rwanda” exudes that sentiment. We are committed to strengthening the structures and lives of our customers and appeal to them to continue using our SIMANYARWANDA while applying each product for its specific purpose. This will ensure our customers benefit from the strength we promise and deliver in every bag.” elaborated Mr. Sigei.
With the country-wide COVID-19 lockdown partially lifted and businesses gradually adapting to the ‘’new normal”, the ‘SURE’ range is being introduced to the market at a very unique time. Maridadi Jovith – CIMERWA Sales, Marketing and Distribution Manager pointed out that businesses have to be flexible and willing to adapt in order to thrive in this post-lockdown period and post COVID-19.
“This period is less than ideal for many a business, some might even say we are launching the “SURE” range under less than auspicious circumstances. But at CIMERWA we believe in soldiering on in the face of adversity and now is the time to roll back our sleeves and get to work. I see no better way to do that than providing our distributors with cement to sell and constructions sites with product to use. In the days to follow our customers will be able to access SIMANYARWANDA with the ‘SURE’ branding on the bags in hardware stores across the country.” Explained Mr. Maridadi.
Established in 1984, CIMERWA has over three decades worth of experience as Rwanda’s first and only integrated cement manufacturer. The firm’s production plant is located in Bugarama, Rusizi District near the South Western border of Rwanda.
CIMERWA is the only cement company in Rwanda to mine raw materials, produce the clinker concentrate, pack and sell cement for general and civil construction.
CIMERWA is committed to building strong partnerships with leaders and members of the local community. In the process, the firm has helped set up a number of initiatives geared at improving the livelihoods of the people. These include a nursery and primary school, medical clinic, a market, a tailoring workshop and providing them with clean, piped water among many others.
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