The Rusesabagina product still stinks

Branding as everyone knows is a powerful marketing tool. In most people’s minds it is associated with attempts to sell a product by giving it an irresistible appeal. It matter less whether the product is needed or is of high quality.  Today, branding is used much more widely to market every conceivable thing, including selling individuals to a sceptical public. There is nothing wrong with that, of course, except when a thoroughly obnoxious individual is completely remade, packaged and hoisted on people as the very paragon of virtue.
Joseph Rwagatare
Joseph Rwagatare
Joseph Rwagatare