By reading the name one can tell that Sunday Entertainment Group has a thing to do with entertainment and or some gospel of sorts. But who is the brains behind this music label that has risen up the ranks in a short time? Sunday Justin Nzitatira, the founder, began his career as a designer, having founded ‘Igitenge Fashion House’ in 2018. The profession was an opportunity to meet several celebrities, including artists, and beauty pageants, among others. According to him, that is when his love for supporting music grew. “The more I worked with different artistes, the more my interests grew further and I started helping some, attending some studio sessions, and learning how DJs and producers work. However, I didn’t think of doing any form of business from music,” he said. The birth Sunday Entertainment Group Nzitatira shared that the inception of Sunday Entertainment, as a brand aimed at giving platforms to artistes, was in 2019, when he moved to the United State of America. He later came up with Sunday Entertainment Group as a music label in 2021. Upon the start of Sunday Entertainment Group as a label, they signed gospel singer, Zawadi Mwiza who recently released ‘Warakoze’ after ‘NI WOWE’, ‘Uhoraho’ and her debut ‘Imirimo yawe’. “Though some activities had been done, January this year was when we got the official RDB license to do TV Broadcasting, Radio Broadcasting, plus Arts and Entertainment which includes managing artists as well,’ Nzitatira said. Shortly after, the label announced their new artist signed under their label, Bosco Niyokwizerwa professionally known as Niyo Bosco, a singer, songwriter and guitarist. More about Sunday Justin Nzitatira The 40-year-old is the second born and an only boy in a family of four children. He was born in the Southern Province, Nyamagabe District and raised in Muhanga where he studied secondary school. Later he went to the School of Finance and Banking (SFB) where he majored in Business Administration. He has participated in many facets: as a beauty pageant judge, coordinator, director, Master of Ceremonies and contestants including Miss Supranational Rwanda and Miss Rwanda which he even sponsored in 2019. His role in the Rwandan diaspora comprises scheduling updates, sharing relevant content, and engaging with fans and followers, which won him the Rwanda Diaspora Social Media influencer award of 2020-2021. When asked what keeps him motivated in the entertainment industry, Nzitatira replied, “I strongly believe in the healthy arena of being competitive and so I encourage others to follow their dreams as a way to give back to my Rwandan community as well as growing talents that can make a difference in the world.” He has experience in a dynamic career as an accomplished fashion designer, model, speaker, and entertainer and he revealed his commitment to using his God-given talents as a judge and event producer, to nurture and empower those in need. He also is a human rights activist with certificates as Human Rights Advocates Consultant and Human Trafficking Expert from the U.S. Institute of Diplomacy and Human Rights.