Cogebanque embarks on drive to deepen financial inclusion through “TUGENDANE” Campaign

Cogebanque states it aims at shooting serval birds with one stone through its TUGENDANE campaign launched on Thursday, February 2, firstly by enlightening Rwandans about the advantages of working with banks, enticing them to open new accounts or reactivate dormant accounts, encouraging them to save regularly and transact using digital banking channels.According to the Bank, ‘TUGENDANE’ is a pledge towards its commitment to walk the talk in ensuring its client’s financial freedom, through safe convenient banking, provision of innovative financial solutions, and a seamless customer experience.It’s not the first time Cogebanque is running the campaign. It is reactivated every year during Tour du Rwanda. The bank decided on keeping the campaign name as well as continuing to be true to this statement when it comes to their promise to clients.According to the bank's management, during previous editions of Tour du Rwanda, the campaign was successful and well received by the audience from both a financial and emotional aspect.Speaking at the launch event, Pierre N. Seruhungo, the head of retail banking, stated that the campaign is intended to reward new and current retail clients who have increased the balance of their current savings accounts on a weekly or monthly basis and conducted transactions through our digital channels during the campaign period.“These clients will be eligible to win fantastic prizes in the target draws that will take place during the Tour du Rwanda (instantly) and after the event for the major prizes,” he said.Clients who have dormant accounts are also encouraged to reactivate them then participate in the draws.He emphasized that “this year's goal is to give our audience the impression that we are still on their path alongside them and, most importantly, that we are dedicated as their banking partner.”According to the acting Head of Digital Banking and E-Channels, Flory Rukokora, the bank intends to use agents in the campaign sensitization.“We really see their significant contribution in our business to reduce the size of the unbanked population and increase financial inclusion whereby they help clients to make bank transactions like deposit and withdrawal of cash by clients and non-clients from their accounts, among other services outside conventional bank branches,” he said.Rukokora added: “The reason why we have included them in this campaign is that the agents who perform the most transactions in this period will enter a draw which will give them the chance to win prizes (shop rental reward, agent tools among others special rewards).”However, unlike previous campaigns where Cogebanque kicked off campaigns and rewarded lucky winners later, this time the bank is surprising some of its clients and partners who have resolutely been depositing and using our channels for transactions before the launch of the campaign. This will serve as a token of gratitude from the bank.In 2022, Cogebanque encouraged the public to go-cashless and, today, the bank is rewarding two exceptional clients who accomplished just that, together with one of the best agents.Rukokora said: “Cogebanque included agents in the campaign sensitization so that those who perform the best in terms of transactions in this period will enter a draw which will give them the chance to win prizes, shop rental rewards, and agent tools, among others.”Jeannette Mukabagina, one of the bank agents who was previously awarded, said: This is my first time receiving a reward and this means a lot to me not only as a bank agent but also as a woman.”The head of marketing and product development, Antoine Iyamuremye, said: “We encouraged the public to go-cashless, and today we are rewarding two exceptional clients who accomplished just that, together with one of the best agents. As a company, it is our duty to support and assist our clients and business partners as they establish and expand their businesses.”Pie Ukurikiyeyezu, a bank’s client who was awarded for making his transactions through mobile banking said: “Using mobile banking and the ATM services make it easy for me, since I don’t have to move from where I am.”Cogebanque is a Gold Sponsor of Tour du Rwanda 2023. The tournament is scheduled to kick off on February 19.The campaign will also see the bank’s customers receiving several services instantly from where they will be watching the cycling race.Cogebanque has 28 branches, more than 600 agents and 36 ATMs across the country.

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Cogebanque embarks on drive to deepen financial inclusion through “TUGENDANE” Campaign