Consistent success can only be maintained by adapting to the changing times and staying innovative. Current cultural norms haven’t made it a priority to support the culture of reading and in the spirit of bringing the mountain to Muhammad, The New Times is introducing its very first news podcast. Hosted by Sunny Ntayombya, “The Long Form” is a weekly podcast intent on keeping you up to date with current affairs and the week’s biggest stories – ranging from politics, business, sports, and entertainment. The podcast will be hosted on The New Times website, Spotify, Apple podcasts, and Google podcasts. It will engage reporters and newsmakers on in-depth conversations about the week’s biggest stories, which ought to answer any questions readers may have after interacting with our articles, all while catering to our non-reading audience. According to the Audience Engagement Editor, Richard Bishumba, catering to the younger audience is one of the company’s long-term goals, and providing another outlet with which the audience can interact is what makes tapping into the audio space so ideal. The podcast will be launched on February 6 and a new edition will be available on all major podcast platforms every Monday.