In the span of just two days this month, Rwanda’s Food and Drugs Authority (FDA) closed eight licensed alcohol manufacturers and recalled at least 38 branded spirits. Within 48 hours, more than 100 additional, mostly unlicensed, production sites were shut down, and dozens of suspects were arrested. While these measures may appear to be a regulatory crackdown, they are, above all, a response to a significant public health emergency. ALSO READ: Alcohol crackdown: When protecting citizens comes with a bill for investors The figures are alarming. More than 500 people have reportedly been treated this year for complications linked to illicit alcohol, around 50 have died, and more than 100 have suffered permanent or partial vision loss. In one incident in Bugesera District, 18 people died in a single day. These outcomes are consistent with methanol poisoning, a medical emergency that requires rapid diagnosis and treatment. ALSO READ: What data reveals about alcohol consumption in Rwanda Ethanol is the alcohol found in beer, wine, and properly distilled spirits, and the body processes it comparatively safely. Methanol is a chemically similar but far more dangerous compound intended for industrial use that sometimes enters the illicit alcohol supply, either through deliberate adulteration to cut costs or through crude, uncontrolled distillation. Once ingested, methanol is broken down by the liver into formaldehyde and then formic acid, which accumulates in the blood and causes severe metabolic acidosis, damage to the optic nerve, seizures, coma, and organ failure. Crucially, methanol cannot be detected by smell, taste, or appearance, so people often do not realize they are at risk until symptoms, including blurred vision, abdominal pain, and confusion, appear—often after a dangerous delay. ALSO READ: 50 in custody over illicit alcohol production, distribution Rwanda is not alone. Methanol poisoning outbreaks linked to illicit alcohol have been reported in other countries, resulting in hundreds of deaths and cases of permanent blindness. These outbreaks demonstrate that unsafe alcohol is not simply a law enforcement issue—it is a global public health challenge that thrives where illicit alcohol markets persist, regulatory oversight is bypassed, and consumers are exposed to products of unknown origin. ALSO READ: Over 95% of youth in rehab centres linked to alcohol abuse - minister The underlying pressure is a genuine rise in alcohol consumption. Rwanda Biomedical Centre data show that adult alcohol consumption increased from approximately 41 percent in 2013 to 48 percent in 2022, with the highest prevalence among men aged 30 to 49 years. A substantial proportion of drinkers also consume home-brewed or informally produced alcohol, which often falls outside routine quality and safety controls. This highlights the need not only for strong regulation but also for sustained public education, harm reduction strategies, and improved access to safe, regulated products. ALSO READ: Alcoholism, absence of family time threaten stability of Rwandan families Rwanda's response—recalling unsafe products, closing offending facilities, and naming affected brands—provides the public with the information needed to avoid risk and seek care quickly. That transparency is itself a protective measure. However, enforcement alone will not prevent recurrence. Durable protection requires strengthening surveillance of the alcohol supply chain, training health workers to recognize and treat methanol poisoning promptly, ensuring that antidotes and dialysis capacity are available in district hospitals, and sustaining public education, building on campaigns such as Tunywe Less, about the dangers of unregulated brews, among other initiatives. Closing unsafe manufacturing facilities and strengthening enforcement are essential first steps in protecting lives and restoring public confidence in the safety of alcoholic products. However, lasting success will depend on building resilient systems that prevent similar incidents from recurring. This means strengthening surveillance and regulatory oversight, investing in health system preparedness, expanding public awareness, and promoting responsible alcohol consumption. By sustaining these efforts, Rwanda can not only reduce alcohol-related harm but also reinforce a public health system that protects communities from preventable tragedies and safeguards the well-being of future generations. The writer is a global health specialist and healthcare mission curator at African Leadership University (ALU).