Aston Villa have confirmed that all 2026/27 Adidas shirts sold through the club’s official stores from Friday, August 7, will feature the full Visit Rwanda branding. The Visit Rwanda logo will appear on the front of shirts worn by Aston Villa’s men’s, women’s and academy teams, officially marking the start of the tourism brand’s partnership with the Premier League club. ALSO READ: Visit Rwanda, Aston Villa statements after both parties seal landmark partnership deal Fans who purchased the home shirt before the sponsorship was unveiled will be able to have the Visit Rwanda logo added free of charge. The service will be available at the club’s official stores at Villa Park and The Bullring, regardless of whether the shirt was bought in-store, online or through retail partner JD Sports. The rollout follows Aston Villa’s recent announcement of a multi-year partnership with Visit Rwanda, making the Birmingham-based club the second English Premier League side to partner with Rwanda’s tourism brand after Arsenal, whose eight-year agreement expired on June 30. ALSO READ: Aston Villa: What to know about Visit Rwanda’s new tourism partner As part of the agreement, the Visit Rwanda logo will feature prominently across Aston Villa’s matchday and commercial assets, further boosting Rwanda’s global visibility through one of the world's most-watched football leagues. Beyond the front-of-shirt sponsorship, the partnership is also designed to promote Rwanda as a destination for tourism, investment, business and major sporting events. It will also include collaborations on football development, coaching education, community initiatives and professional development programmes.
