The Centre Culturel Francophone Rwanda (CCFR) has unveiled a two-month cultural programme running from July 1 to August 29, featuring theatre, film, fashion, music, dance, exhibitions and youth-focused activities, alongside initiatives designed to strengthen Rwanda's creative industries. The programme reflects CCFR's growing role beyond promoting the French language, positioning the centre as a hub for artistic collaboration, cultural exchange and professional development through performances, workshops, festivals and exhibitions involving local and international artists. The season opens on July 1 with Fête du Court-Métrage, a children's film screening, followed by LEAF Jr Troupe's The Battle of the Chosen Ones on July 3 and the Ibyamvagara Runway Fashion Show on July 10. On July 17, audiences will experience Mon Pays, Mon Phénix, a theatre production tracing Rwanda's journey from colonisation to recovery after the 1994 Genocide against the Tutsi through music, dance and drama. Other July highlights include the opening of the Ibahasha exhibition on July 23, the contemporary dance performance Unlabeled on July 24, and a screening of the French film La Loi du Marché on July 28. Throughout the month, CCFR will also broadcast selected FIFA World Cup matches featuring France and other Francophone nations. August will focus on youth culture and urban arts. Hip-Hop Theater Night takes place on August 21, before the I Am Hip Hop Festival – Regional Edition runs from August 26 to 29, bringing together more than 30 artists from Rwanda, Uganda and Burundi for workshops, concerts, graffiti, breakdance, DJ performances and streetwear showcases. The programme also includes music industry masterclasses, the STRIVE Lab fashion initiative and Kigali's first French immersion summer camp, which runs from July 6 to 24 for children aged six to 12. The three-week camp combines French language learning with storytelling, theatre, dance, games and other creative activities. Beyond the seasonal calendar, CCFR is coordinating Shaping Future: Renforcer les Industries Créatives du Rwanda, a €800,000, 30-month project funded by the European Commission and implemented in partnership with the Goethe-Institut and Ishyo Arts Centre. The initiative aims to tackle skills gaps, limited market access and financing challenges facing Rwanda's creative sector through specialised training, artist residencies, mobility grants and entrepreneurship support. Organisers hope to train more than 375 creative professionals while contributing to Rwanda's goal of increasing the creative industries' contribution to the country's Gross Domestic Product (GDP) to five percent by 2030. Another European Union-supported initiative, The Creative Link, will strengthen collaboration between Rwandan and European artists while promoting citizenship and democratic participation through the performing arts. The project includes professional training for artists and educators, a Laboratory of Democracy exploring innovative approaches to civic engagement, and workshops expected to reach more than 125 students in schools and youth centres. It also seeks to build lasting partnerships between creative practitioners in the Great Lakes region and Europe. According to CCFR Executive Director Lee Fou Messica, the programme reflects the centre's commitment to supporting Rwanda's creative ecosystem while deepening cultural ties between Rwanda and France. We want to welcome Rwandan artists and support them professionally while creating opportunities for collaboration between France and Rwanda, Messica told The New Times. She added that CCFR is increasingly focused on helping artists build sustainable careers through professional training, international partnerships and cultural exchanges. Beyond its cultural activities, the centre also administers more than 6,000 French-language certifications each year and works with 76 partner schools across Rwanda. For Jacques Mighty Popo Murigande, an educator and mentor at Nyundo School of Music, platforms such as CCFR are vital for nurturing emerging talent. As educators, we always dream of platforms like this, he said. They allow us to showcase talent, gain wider recognition and assess whether the training we provide is producing results. Regular visitor Taiwan Hanif said many of his friends initially came to CCFR to watch football matches or attend film screenings before developing an interest in learning French, highlighting the centre's growing appeal to increasingly diverse audiences.