A video showing Rwandan content creator Ngabo Karegeya walking through a field in Switzerland as cows gather around him has attracted great attention online, with viewers noting his natural and easy interaction with the animals. In the clip, the cows appear excited and curious as they approach him, with some playfully jumping around as he runs, an encounter Karegera says reflects his relation with cows, which goes back to how he was brought up. ALSO READ: Why Bigogwe should be on every Rwandan's travel bucket list “When you live with cows, you learn to read their moods, you can tell whether they are calm, well-fed, or anxious,” he said. “When I saw those cows, I could tell they were calm, well taken care of, and at ease. I greeted them in their own way. Cows sense how you approach them. If you come the wrong way, they might get scared and run away.” He adds that what many interpret as a special or rare ability is, in reality, a cultivated sensitivity to animal behaviour. “It’s not a skill you learn in school, but the more time you spend with cows, the more you understand their behaviour. Happy cows are social and interactive.” ALSO READ: Gishwati, Ibere rya Bigogwe: Adventures of an amateur hiker Beyond the viral moment, Karegera has steadily built a brand through content creation, using storytelling to showcase rural life, cattle culture, and tourism experiences from his home region. “Content creation has given me a lot of visibility. Most of the clients we get come through online interactions, videos and photos posted and more,” he said. He notes that digital platforms have also expanded his network, connecting him with audiences and collaborators beyond Rwanda. As his online presence grows, Karegera is increasingly seen as a reference point for young Rwandans looking to enter the content creation space. His advice is grounded in authenticity and discipline. “Focus on what you genuinely love, something authentic, original, and unique. When people see it online, they should feel it’s something they haven’t seen anywhere else.” The Switzerland visit was part of a business training programme focused on scaling enterprises and building sustainable ventures.
