Equity Bank Rwanda has rewarded customers, agents, merchants and institutional partners who emerged as top performers in its “Ndi Umunyamuryango” campaign, an initiative aimed at promoting savings, greater use of digital banking services and fostering relationship between the bank and its members. The campaign, whose name means “I am a member,” was launched in late 2025 to encourage customers to save more, use mobile and agency banking channels, and strengthen financial inclusion. ALSO READ: Equity Bank, MUA-Insurance launch low interest banking-insurance product to empower women customers Among those recognised were two Equity Bank agents who opened the highest number of new accounts and served the most customers, a merchant who processed the largest number of card payments, and customers who made the highest number of transactions through the Equity mobile app and bank cards. One high school and one university were also awarded for making strong use of the bank’s technology and involving parents through the system. Speaking during the awarding ceremony in Kigali on Thursday, April 2, Equity Bank Rwanda Commercial Director Eric Rutabana said the campaign is intended to reward customers who actively use the bank’s services. ALSO READ: Equity Bank Rwanda awarded for advancing women’s financial inclusion at IFF 2026 “This campaign reflects our commitment to rewarding customers for actively engaging with our services,” Rutabana said. “We encourage both new and existing customers to open accounts, save consistently, and transact more frequently using our digital and payment channels.” The latest winners include Josue Niyokwizera, a teacher in Rusororo Sector, who won a motorcycle after opening a joint savings account with a colleague in October last year. Niyokwizera said he and his colleague decided to save part of their salaries every month in order to improve their lives. “The secret I used to win this motorcycle was simply saving,” he said, noting that each of them contributed at least Rwf10,000 every month. ALSO READ: Equity Bank Rwanda posts Rwf59 billion profit amid robust loan growth, strong efficiency Another winner, Yvette Nishimwe, received a Samsung smartphone after reactivating an account she had not used for some time. “I encourage people to use Equity Bank because it cares about its clients,” she said. The bank said the campaign will continue with more rewards in the coming months as it encourages customers to use services such as mobile banking, card payments, agency banking and merchant solutions. Equity Bank Rwanda currently serves more than 1.7 million customers through a network of 36 branches, over 5,000 agents, 2,700 merchants and 57 ATMs across the country.
