Kigali, Rwanda — 14/01/2026 -- Africar Group, the parent company of AUTO24.africa, today announced the official launch of Koto.rw, Rwanda’s first digital platform dedicated to comparing prices of brand-new vehicles across multiple brands and models available in the country. Koto.rw is designed to bring price transparency and reliable market information to Rwanda’s growing new-car market. The platform enables individuals, businesses, and institutions to easily compare new-car prices, specifications, and available versions, helping buyers make informed and confident purchasing decisions. At launch, Koto.rw already lists new-car prices from 10 brands available in Rwanda, including Leapmotor, Toyota, BYD, Volkswagen, Nissan, Mitsubishi, and others, covering more than 40 different new-car models currently on the market. This makes Koto.rw the most comprehensive public reference for new-car pricing in Rwanda. Strengthening Africar Group’s automotive ecosystem in Rwanda The launch of Koto.rw further strengthens Africar Group’s fully integrated automotive ecosystem in Rwanda, which includes: Carisoko.com — Rwanda’s online marketplace for car classifieds AUTO24.rw — the certified used-car marketplace offering professionally inspected vehicles AutoMag.rw — automotive news, features, and industry insights Koto.rw — the reference platform for new-car pricing and comparison Together, these platforms provide information, choice, transparency, and trust to car buyers, businesses, and automotive stakeholders across Rwanda. Official statement Ivan Ruzibiza, Country Manager of AUTO24 Rwanda, said: “With Koto.rw, we are bringing price transparency to the new-car market in Rwanda. Buyers can now compare models and pricing easily, which builds trust and supports the development of a more structured and professional automotive sector in the country. Koto.rw is designed to become the go-to reference for anyone considering purchasing a new car in Rwanda, whether private individuals, businesses or fleets. Our mission is simple: inform, compare and empower car buyers..” Simple, transparent — and free to use On Koto.rw, users can: Search and compare new-car models across multiple brands View pricing, specifications, and available versions Access verified, up-to-date market information Connect directly with official dealers The platform is 100% free to use. About Africar Group and AUTO24.africa Africar Group is a leading pan-African automotive digital platform operator with activities across multiple African markets. Its subsidiary, AUTO24.africa — backed by Stellantis — operates Africa’s first certified used-car marketplace and is currently present in five countries, including Rwanda. Africar Group operates a fully integrated digital automotive ecosystem covering classifieds, certified used-car marketplaces, automotive media, data and market insights, and now new-car price comparison. With millions of annual visitors across Africa, Africar Group is recognized as a trusted digital automotive leader on the continent. Press contact AUTO24 Rwanda / Africar Group Email: [marketing.rw@auto24.africa] Phone: [+250 788 308 775] Websites: www.koto.rw www.auto24.rw www.carisoko.com www.automag.rw
