Simba Supermarket has unveiled a wide range of festive-season offers across its outlets, combining significant discounts with enhanced entertainment experiences as part of its Christmas and New Year campaign aimed at easing household spending while enriching customer visits. The drive features discounts of up to 70 per cent on selected essential and festive products in selected Simba outlets. The offers target commonly purchased holiday items, helping families manage increased seasonal demand for food, beverages, and household essentials. Speaking about the initiative, Simba Supermarket Managing Director Joseph Mutabazi said the festive drive reflects the company’s commitment to customer value and community support. “The festive season is a time of joy, sharing and togetherness, but it can also put pressure on family budgets. At Simba, we are intentional about making this period more affordable by offering meaningful discounts on some products,” Mutabazi said. Beyond price reductions, Simba Supermarket is increasingly positioning itself as a lifestyle destination by integrating entertainment into the retail environment. Several outlets feature a dedicated gaming and children’s section designed to provide families with a complete leisure experience alongside shopping. The children’s entertainment area offers a vibrant, secure and interactive environment, featuring colorful playgrounds, classic arcade games and modern attractions tailored for both younger children and teenagers. Families can enjoy activities ranging from air hockey and bowling to immersive digital games such as racing simulators, Ultra Moto, Jurassic Park-themed adventures, elevator action invasion and Bigfoot Crush, creating a space where children can play safely while parents shop. In addition, Simba has significantly upgraded its cinema offering, introducing advanced 3D and 5D movie experiences within the shopping complex. The 3D cinema delivers high-definition visuals and surround sound, bringing films to life with enhanced depth and clarity. The 5D cinema goes further by incorporating motion seats and special effects such as wind, vibrations and sensory elements that synchronize with on-screen action, offering an immersive, multi-sensory experience particularly popular with children and families during weekends and the holidays According to management, the cinema and gaming sections have become major attractions during the festive season, allowing customers to combine shopping with entertainment without leaving the premises. Mutabazi noted that the integration of retail and entertainment is part of Simba Supermarket’s long-term strategy to redefine the shopping experience in Rwanda. “We want Simba to be a place where families can shop, relax and create lasting memories. The gaming areas and cinema sections reflect our vision of offering a complete lifestyle experience, especially during the festive season when families are looking for meaningful ways to spend time together,” he said. Customers visiting Simba Supermarket during the festive period can expect extended promotional deals, a lively in-store atmosphere and entertainment options designed for all age groups. Management has encouraged shoppers to take advantage of the offers early, as some promotions are available for a limited time and on selected products. With its combination of festive discounts, advanced gaming zones and immersive 3D and 5D cinema experiences, Simba Supermarket continues to strengthen its position as a one-stop destination that blends value, convenience and family-friendly entertainment throughout the holiday season.
