Rwanda’s capital market stakeholders launched a grassroots outreach campaign in Gisagara District, using the inaugural Capital Market Community Engagement to connect directly with communities and channel routine savings into long-term investments. ALSO READ: How capital markets can drive long-term investment in Rwanda “This programme is about taking the capital market to the people,” said Pierre-Célestin Rwabukumba, Chief Executive Officer of the Rwanda Stock Exchange. “By simplifying account opening and showing how small, regular contributions grow over time, we remove barriers and widen participation practically.” During the sessions, market players explained how the capital market works, the protections in place for investors and issuers, and the role of the regulator. They also gave new investors a simple step-by-step path to open an account through a licensed intermediary, set clear financial goals and timeframes, and choose suitable products such as shares, bonds, or collective investment schemes. “Gisagara is proud to host the first leg of the campaign,” said Jerome Rutaburingoga, Mayor of Gisagara District in the Southern Province. “Financial inclusion is central to our development agenda. When families invest formally, we strengthen resilience, create opportunity, and support the growth of our economy as a whole.” In Ndora Sector, resident Felix Mirimo opened an investor account and committed to a monthly contribution. “Investing through the capital market gives me a clear plan for my family,” Mirimo said. “Even a modest amount each month can grow, helping with school fees today and building a foundation for a small business tomorrow.” By taking capital market players closer to communities, the campaign seeks to close information gaps that keep money in short-term or informal savings. A stronger base of local investors supports a more active market, while companies gain better access to long-term funds to buy equipment, expand production, and grow value chains. The campaign will extend to other districts, with each visit combining public education with on-the-spot services so that participants leave with better information, an active account, and a plan for their next steps in the market.
