In Kagarama village, Kamonyi District, Isaro Econext and Group Vivendi Africa (GVA) Rwanda through their brand, CanalBox, joined students and community members of all ages on October 24 to plant avocado trees. This initiative follows Rwanda's launch of the 2024-2025 tree planting season on October 26, 2024, aiming to plant 65 million seedlings during that period. ALSO READ: Rwanda to plant 65 million trees in one month Though rooted in agriculture, the initiative told a bigger story, one of connection, innovation and more. This was no typical corporate gesture. It was a reflection of CanalBox Rwanda's technology-driven spirit in nurturing communities and protecting the environment. “We are in partnership with Isaro Econext, a young start-up, to plant trees and protect the environment in which we live as Rwandans, and as a business that works closely with our customers,” said Aimé Abizera, CEO of CanalBox Rwanda. “The idea is not only planting trees, although that’s crucial, it is about giving our employees and communities a sense of belonging, engaging them in shaping a greener future.” The project will see thousands of avocado trees planted in Kamonyi and other districts; some in community fields, and others in schools like Groupe Scolaire de Kagarama Adventist. ALSO READ: Government to scale production of avocados, mangoes The trees will be monitored through a digital tracking system developed by Isaro Econext, using GPS data to follow their growth and location. “We really believe in how technology can protect nature while supporting young generations,” Abizera added. Isaro’s creativity inspires us. This is just the beginning; next year we will be back to do even more.” For Odette Mukarutamu, 67, one of the residents who received avocado seedlings, the trees mean much more than environmental restoration. “These avocado trees will help us fight malnutrition and earn some income,” she said joyfully. “When they start bearing fruit, I will be able to sell some and feed my children nutritious meals; it is a blessing for my family.” Local authorities also welcomed the initiative’s impact. Justin Mukiza, Head of Agriculture and Natural Resources in Kamonyi, emphasised its economic and social value. “Avocado trees can bring both nutrition and income, in this area, one avocado sells between Rwf100 and Rwf200 and a single mature tree can yield up to 200 fruits; that’s a good return for a farmer,” he added. ALSO READ: What $140m investment could do in Rwanda’s avocado value chain? Students at G.S Kagarama Adventist were equally excited. Emerine Ineza, 18, said the trees would benefit both their meals and the environment. “They will give us clean air, prevent erosion, and add nutritious fruits to our diet,” she said. “We’ll also take part in caring for them.” From environmental action to empowering youth, CanalBox’s engagement reflects a corporate philosophy built on four pillars, namely; education, technology, sports, and community service. “We partner with universities such as Rwanda Polytechnic to offer academic and professional internships,” Abizera explained. “We’re proud that 40 per cent of our employees are women; no young girl or woman is left behind in our technology advancement endeavour. We also support sports like the Rubavu Ironmen triathlon, tennis clubs, and the Kigali Marathon. Also through Umuganda, we work directly with communities; from repairing roads in Busanza to supporting the best-performing students with school fees and supplies.” ALSO READ: CanalBox introduces festive promotion with free installation for new subscribers Beyond its social responsibility, CanalBox is transforming digital connectivity in Rwanda. With packages starting at Rwf 25,000 for 50 Mbps and Rwf 40,000 for 200 Mbps, customers enjoy ultra-fast, unlimited fibre internet, with free installation and routers. “Our focus is reliability; no interruptions, no slowdowns, we’ve expanded across Kigali; recently in Ndera, Karama, Busanza, Gatsata and to Rubavu, bringing fibre closer to every home and business.” The partnership with Isaro Econext captures CanalBox’s belief that technology should go hand-in-hand with sustainability. Kristian Gasaro, founder of ISARO Econext, said, “We stand as dreamers and doers united by a common goal; a greener future. Every project is like a bead in the necklace of sustainability. Together with CanalBox, we’re crafting a legacy that will be cherished for generations.” From powering homes with high-speed fibre to planting trees that nourish communities, CanalBox proves that technology can connect not just devices, but also people, purpose, and the planet.
