Swag or success? Why Brazilian football is loved across the world

Brazil’s opening World Cup win saw an enormous crowd cheer the men in yellow. And most of them were not even Brazilians.
Ashiq and his son at Lusail Stadium cheering for Brazil [Faras Ghani/Al Jazeera]
Ashiq and his son at Lusail Stadium cheering for Brazil [Faras Ghani/Al Jazeera]
Al Jazeera