Coca-Cola has relaunched its global Share a Coke campaign, bringing back personalised Coke bottles featuring individual names. The campaign, first introduced in 2014, replaces the brand's logo with popular first names and encourages consumers to connect through shared experiences. ALSO READ: Bralirwa Plc, The Coca-Cola Company partner to promote environmental sustainability The initiative targets a new generation of consumers, particularly Gen Z, who are increasingly drawn to authentic, personalised experiences both online and offline. The company says the campaign aims to highlight real-life social interactions at a time when traditional communal spaces are becoming less common. Personalised Coke bottles are now available in stores, supermarkets, and entertainment venues countrywide. ALSO READ: How Coca-Cola made Kigali witness a thrilling World Cup final As part of activities to mark the return of the campaign across Rwanda, Coca-Cola alongside its authorised bottler, Brasseries et Limonaderies du Rwanda (BRALIRWA) invited consumers for a series of unique Share a Coke experiences, complemented by a variety of exciting activities. Throughout the day, guests created lasting memories and new connections, sharing personalised Coca-Cola bottles. In today's digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. Share a Coke reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over Coca-Cola, make life so special, said Charli Azanfack Dongmo, Senior Director, Frontline Marketing of the West, Islands and Mid-Africa at Coca-Cola Africa. “We’re excited to be working with Coca-Cola to bring the Share a Coke campaign to life across Rwanda. This reflects our ongoing commitment to delivering unforgettable experiences that resonate with people in a personal and meaningful way,” said Ethel Emma-Uche, Managing Director, BRALIRWA. “Close to home, consumers can experience the campaign nationwide at supermarkets, popular eateries, and social hotspots, where attendees can participate in a variety of memorable experiences designed to unlock the magic of personalised connection,” he added. In addition to in-person events, the campaign will have a digital presence on TikTok, Instagram, and X (formerly Twitter), with users encouraged to share their experiences using the hashtag #ShareaCoke.
