Bralirwa Plc is proud to announce the launch of the refreshed packaging for Amstel, one of Rwanda’s most beloved premium beers. Starting this June, consumers across the country will begin to see Amstel’s Fresh new look on shelves and in bars marking a modern evolution of the iconic brand. While the packaging has been updated to reflect a more modern, premium, and refreshing feel, one thing remains unchanged: the beer inside. Amstel continues to deliver the same smooth, high-quality taste, brewed with 100% Pure Malt. “The new look is a celebration of Amstel’s commitment to quality and authenticity,” said Martine Gatabazi, Marketing Director at Bralirwa. “We wanted to give consumers a more refined and modern visual experience, while reassuring them that the taste they trust remains exactly the same.” The refreshed design features cleaner lines enhanced red and white colors, and an updated label that proudly communicates Amstel’s 100% Pure Malt quality credentials. The transition to the new packaging will roll out nationwide beginning June 18th. In the spirit of Amstel, the new look invites consumers to share more meaningful moments with friends whether over a casual catch-up or a lively gathering, Amstel continues to be the beer that brings people together. As always, Amstel reminds consumers to enjoy responsibly and celebrate friendship with moderation and style.
