Minister of Youth and Arts, Jean-Népo Abdallah Utumatwishima has urged for responsible artificial intelligence (AI) use, protection of creators’ rights, and international cooperation, which he believes would harness technology for good and the new challenges it brings. This follows Rwanda’s adoption of National Artificial Intelligence Policy, one of the first in Africa, guiding ethical innovation and empowering creators to use AI responsibly and through ‘Creative Industry Development Policy’, the country is investing in intellectual property rights, funding, and support for export-ready creative works, according to Utumatwishima. ALSO READ: Inside Rwanda’s priority areas as new AI policy takes shape Speaking at the World Audio Visual and Entertainment Summit (WAVES) in Mumbai, India, on Friday, May 2, Utumatwishima discussed the importance of inclusive innovation and ethical standards amid rapid technological advancement in the global media and entertainment industry. “AI brings extraordinary potential, but also real concerns, misinformation, job displacement, and the erosion of local culture. That’s why we advocate for responsible AI use, media literacy, and safeguards that protect both creators and audiences,” he said. The WAVES Summit brings together creative leaders, tech innovators, and policymakers from across the globe to explore the future of media. With events like the Global Media Dialogue (GMD), the summit raised a concern on how emerging technologies, particularly AI, are transforming content creation, distribution, and global storytelling. Discussions revolve around using M&E to pull closer global harmony, cross-cultural understanding, and sustainable development. ALSO READ: Rwanda needs $76m to implement new AI policy Utumatwishima outlined three strategic pillars to guide this transformation, mentioning “invest in skills and innovation. He emphasized on training youth in digital storytelling, animation, and immersive technology to ensure they are equipped for the media landscape of tomorrow. He also mentioned protection of creators’ rights as a particular pillar where stronger intellectual property frameworks to reward risk-taking and creativity fairly is highly encouraged. Promotion cross-border collaboration also stands out among the key pillars where the minister highlighted the value of co-productions, regional festivals, and global partnerships. He noted that collaborations can build bridges between cultures and expand creative markets. “Our youth are at the heart of this transformation. They are learning skills in filmmaking, design, and content creation. Many are building careers on platforms like YouTube and TikTok. Others are using their voices to address issues like mental health, gender equality, and climate change. Festivals, partnerships, and global platforms are giving them the space to grow and connect,” he said. Utumatwishima also reflected on Rwanda’s unique journey, where media once fueled division during the 1994 Genocide against the Tutsi. In its aftermath, however, the country has turned to storytelling, music, film, and theatre as tools for healing, unity, and national progress. “Today, Rwandan creators are telling new stories of resilience, progress, and hope. Our landscapes, our cities, and our people are being seen around the world through digital platforms, documentaries, and online content. Young voices are rising, shaping how Rwanda is perceived and how we see ourselves,” he added.
