It is indisputable that social media has become an integral aspect of many people’s lives. For some, notably employers, it is a valuable source of information. One’s social media presence could reflect more than a CV. According to Jacques Kalisa, there are many social media platforms, some for enjoyment and others for professional networks. He believes that one should be concerned about the content on their social media pages. “That’s why some entertainment influencers make money on Instagram and others use LinkedIn to secure their first job interviews. We can be all of that because there is a platform for everything, and we tend to have more than one,” he argues. “If an employer searches your name on Google, all of your profiles may pop up,” Marine Teta Ngarambe says, “so you don’t want to offer contradictory perceptions of who you are.” She feels that people should be cautious about what they share online. “You don’t want to go back and start removing what you posted,” she explains, “It may also be stuck in the internet’s memory by the way.” Despite different viewpoints on how social media might influence a person’s career options, such as those held by Ngarambe and Kalisa, it should be acknowledged that social media can influence one’s appeal. Here are some suggestions for how to make the most of that influence. Job seeking process There is some truth to the phrase “it’s all about who you know.” A person’s social network is a web of people they know, follow, and are followed by. You can also look at your followers’ social media networks. Even shy people find it simplest to network through social media. You can look for people who are already working in your field of interest, potential employers, experts, opportunities, and so on as part of your job search. You should keep in mind that recruiters may be using this method to find new employees, so you may need to state that you are interested, experienced, or simply open to their offers just in case. Consider questions like, What does my bio say about me? Include your interests, expertise, and anything else relevant to your field of employment in your online profile. Compared to the traditional application streams, this has proven to be the most effective short resume. Don’t forget to include your contact information, such as email addresses and other professional outlets, in your resume. After securing a job If you were known for something, it is not time to stop. Maintain your social media presence by updating and showcasing your progress. It can act as a reminder to current employers of your qualifications, as well as a reference for when you are looking for something better later on. This is how other companies or individuals may reach out to you if you are suitable for gigs or part-time engagements. Continue to refine your profile and make it as professional as possible. A reminder that anything shared on social media is no longer private, even if the information is shared with a small group of people. The algorithm has made it so that each person’s close circle may have another close circle that may or may not be the same as theirs. As a result, it is not a good idea to communicate anything you don’t think would be nice if known by everyone.