Netflix, a mega-streaming and subscription company, has announced plans to launch a pilot program in three nations, Chile, Costa Rica and Peru, which will actually make password sharing acceptable for an increased fee. In its news release shared in Mid-March, the American platform will simply ask people exchanging passwords to pay an extra fee for each sub-member who will not exceed two per account. “So we want to ensure any new features are flexible and useful for members, whose subscriptions fund all our great TV and films,” said that streamer in a statement, explaining a slight rise of the cost. The statement added the content distribution giant will work to understand the utility of these two featured for members in the pilot countries before making changes anywhere. It is predicted adding a sub-member might cost up to $2.99 additional to the monthly subscription in Costa Rica, and relatively the same amount in other countries. The streaming giant could also restrict each account to use on at most four devices. Netflix subscribers often shared their accounts with family and friends, but the company has turned a blind eye to the activity, judging its benefits outweigh the cost. The company boasts 222 million subscribers who increased by 9 percent since early 2021, but the policy change could unlock subscriber growth for Netflix according to experts. However, engagement growth surged during the global outbreak of the Covid-19 pandemic as people were relegated to entertaining exclusively in the comforts of their homes. Last year, Netflix generated $29.7 billion in revenue.
