In the celebrations to mark the first anniversary of their existence in Rwanda, backed by the need to help Rwandans usher in the new year with fun and pomp, television content distribution firm Canal + have launched a new campaign dubbed Noheli Ishyushye promotion and Ubuki Lottery programme. Through Noheli Ishyushye promotion, prices of Canal+ decoders and device installation process has been discounted by half to just Rwf5,000 from Rwf10,000 each. According to officials at the firm, this was done to allow clients to access a wide range of content that is airing on different Canal + television stations during the festive season. For children, Trolls World Tour, a kids’ animated musical film will be aired and Scooby-Doo, an animated children series will also be airing on Canal +. Other new programmes that will be available for the festive season include new movies like Greenland, an American horror thriller and Wonder Woman, a 1984 film among others. Sports lovers have also not been left behind, as football lovers will be able to access popular English Premiership matches on Boxing Day, like Chelsea Vs Aston Villa, Manchester United Vs Newcastle United and Arsenal Vs Norwich, among others. Basketball enthusiasts will also watch American NBA games like one pitting Los Angeles Lakers against Brooklyn Wats, and Golden State Warriors against Phoenix Suns, while Milwaukie Bucks will take on Boston Celtics. “So, we are scaling down the prices to allow our clients to easily afford this content that comes only once a year (Festive Season),” said Aime Abizera, the sales director at Canal +. Meanwhile, Canal + subscribers who will purchase subscription between November 19 and December 31 are also eligible for winning big and exciting prizes including a motorbike, flat screen television sets and smartphones in a promotion dubbed Ubuki. Through the same Ubuki Lottery, pre-existing clients who will renew their subscription during the promotion period, shall also get two additional weeks for free. Commenting on the new promo, Sophie Tchatchoua, the Managing Director of Canal + Rwanda said that it is a symbol of appreciation to their customers whom she said have been loyal during their first year of operation. “This is a way of saying thank you to our clients who have been with us throughout the journey of one year. So to pay back, we want give them affordable high definition visuals in their households during the festive season,” she said. A year of achievements Celebrating one year in Rwanda, Canal + Rwanda is marking its inaugural anniversary with three main aspects: affordable prices, more content and giving back to the community. For the past one year, prices on their products were often reduced to provide affordable content to their clients. At least four promotional drives were conducted during the year including during the 2020 African Nations Championship (CHAN), in which the Rwandan football team Amavubi featured. To provide more interesting and diversified content, 10 local channels and 15 English channels were added to all Canal + Rwanda offerings, as well as an education channel, Nathan TV, which was introduced at the request of parents. As a business organisation, Canal + also established a number of partnerships to give back to the community including supporting different sports championships including Tour du Rwanda, Kigali Peace Marathon, Basketball Africa League, Afrobasket, beach volleyball and a partnership with Rayon Sport soccer club through the Gikundiro Family. To give back to the Community, the content distributor has also partnered with Empower Rwanda to fight Gender Based Violence and rising teenage pregnancies, established a partnership to enhance e-waste management, and supported vulnerable students in Kigali city, Nyagatare, Rusizi, Huye and Musanze districts. However, according to Canal + management, more goodies are expected during the coming year, including a popular hidden camera show (Canal+ Piégé) that is set to debut on Rwandan screens.
