I&M Bank Rwanda launches ‘Ryoshya Iwawe’ retail campaign

I&M Bank Rwanda launched its retail campaign, ‘Ryoshya Iwawe’, on Friday, May 17. In partnership with Hotpoint, the campaign aims to help customers acquire appliances worth up to Rwf 5 million through a 6-month interest-free loan from I&M Bank. During the launch, Norbert Mwanangu, General Manager of Retail and Digital Banking at I&M Bank Rwanda, stated that the ‘Ryoshya Iwawe’ campaign provides a valuable solution for Rwandans in search of household appliances. He highlighted that ‘Ryoshya Iwawe’ represents a unique opportunity for retail customers to upgrade their homes with the latest appliances while enjoying the convenience of interest-free financing. Mwanangu also mentioned that the initiative aims to help those struggling to find quality appliances or facing financial challenges. ALSO READ: I&M Bank Rwanda introduces ‘Iyubake’ loans for MSMEs “We structured it as a way to help customers who want to buy equipment but do not have all the money needed; they can spread it across the six months. Moreover, no interest is charged, making it even more affordable,” he said. “In other words, you simply visit any Hotpoint outlet and choose any equipment you want. You fill out a form, and within 24 hours, you’ll receive your response.” Mwanangu also mentioned that the campaign is open to everyone who joins I&M Bank, not just clients. Furthermore, he emphasized how easy it is to open an account with I&M Bank, even for those without an existing account. He encouraged people to open an account online, emphasizing that it is the simplest and most convenient way to get started. ALSO READ: I&M awarded the best bank in Rwanda in 2023 Manoj Akarah, CEO of Hotpoint, emphasized the importance of the initiative, stating, “Many people believe that obtaining genuine products is unaffordable, which is a significant issue. ‘Ryoshya Iwawe’ aims to solve this problem, making it a true game-changer. This is why we are thrilled to introduce this to the market, and what’s truly significant is the convenience it offers without the need to visit a bank, coupled with its affordability.” He expressed their commitment to customer satisfaction by expanding their product lineup with a wider range of modern appliances, all accompanied by comprehensive warranties. “Currently, we operate three Hotpoint showrooms and one warehouse. Our primary showroom is located in the UTC building, with others in Gisementi and Kicukiro,” he added. Furthermore, Mwanangu announced they have additional plans to add more partners to the Ryoshya Iwawe deal.

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I&M Bank Rwanda launches ‘Ryoshya Iwawe’ retail campaign