Youth in Sub-Sahara Africa spend over 50% of their income on personal care items - study
Youth consumers in Sub-Sahara Africa (SSA) are very image conscious and are spending over 50 percent of their earnings on personal care items, according to a recent report.
![A Rwandan designer, Sarafina Legrand, displays an assortment of her jewelry in Kigali. Faustin Niyigena. A Rwandan designer, Sarafina Legrand, displays an assortment of her jewelry in Kigali. Faustin Niyigena.](https://www.newtimes.co.rw/uploads/imported_images/files/main/articles/2017/02/10/1486758424Sarafina-Legrand-lines-up-some-of-K-Tsobe-jewelry-on-the-table.jpg)
A Rwandan designer, Sarafina Legrand, displays an assortment of her jewelry in Kigali. Faustin Niyigena.