PALM TREE RECORDS, Kygo’s joint venture with Sony Music has signed one of the best electronic dance music (EDM) artistes in Rwanda, Eloi El. The renowned record label made the announcement on Monday, September 27, through its all social media platforms noting that it’s thrilled to sign one of the best house producers in Rwanda. “We are thrilled to welcome writer, singer and producer Eloi El to the Palm Tree Records family. Based in Kigali, Rwanda, Eloi has quickly become the biggest dance artist in his country. Honored to be working with him,” reads a post by Palm Tree records. Reacting to the development, Eloi El told The New Times that Kygo is one of the musicians that inspired him and being part of his music label is a dream come true. “Kygo inspired me so much from the very beginning of my career and becoming the one to support my music is unreal and unbelievable!” he said adding, “ his generosity and love for music has managed to bring forth undiscovered talents and I’m really happy to be one of those.” The contract signed between Eloi and Palm Trees will help the Kigali based artiste release new music and distribute it under the label. Eloi El also unveiled plans of featuring Palm Trees records on his upcoming EP to be released next month. About Palm Tree Records Sony Music Entertainment entered into a worldwide talent development partnership with global superstar producer/DJ Kygo and music manager Myles Shear in 2016. Under the strategic agreement, Sony Music, Kygo and Shear launched Palm Tree Records, a new label imprint focused on identifying and cultivating emerging artistry in Dance and Electronic music. The new partnership builds upon Sony Music’s successful existing relationship with Kygo and his manager Shear. Over his career, Kygo has amassed over 8.5 billion streams and over 47 million track equivalents worldwide. The formation of Palm Tree Records with Sony Music is part of a broader strategy by Kygo and Shear to develop a full-service system for breaking new artists, which also includes a newly launched artist management company that the two have created in partnership together. About Eloi El Born in 1999 Eloi Muhoranimana, commonly known for his stage name Eloi El, is a Rwandan music artist, songwriter and producer who specialized in deep house music which is a sub-genre of Electronic Dance Music (EDM). He has released more than 10 singles and collaborations such as ‘Magical,’ ‘Voices,’ ‘Without You,’ ‘The Way You Love’ and many others. Eloi released an Extended Play-EP titled “Africa to the World”, which emerged as the top streamed among his released EPs. In 2020, Eloi was the most-streamed Rwandan artiste on Spotify with more than seven million streams, making EDM the most streamed genre in Rwanda in 2020.
