Bank of Kigali unveils diaspora banking promotional campaign

Introduction to the campaign Bank of Kigali is proud to announce an exciting promotional campaign targetting the diaspora community. The campaign is designed to connect the Rwandan diaspora with convenient and innovative banking solutions. It will run in conjunction with the upcoming Rwanda Youth Convention in Ottawa, Canada, leveraging this significant event to engage the diaspora community effectively. Objectives of the campaign The primary objective of this campaign is to showcase Bank of Kigali’s dedication to serving the Rwandan diaspora community. By promoting the BK Mobile App, the campaign aims to facilitate easy and digital account opening for the diaspora, thereby enhancing their banking experience. Promotion details Eligibility and participation: The campaign invites both new and existing BK customers. To participate, customers need to deposit a minimum of Rwf 2 million (or its equivalent in foreign currency) into their new or existing BK account. Duration: The promotion will be active from November 20, 2023 to January 31, 2024. Prizes: Participants stand a chance to win one of five economy return tickets to Kigali, valid for a year. Winner selection: 5 winners will be chosen through a raffle draw from the list of all eligible customers at the end of the promotion period. “I am excited to announce our diaspora banking campaign, a strategic initiative designed to connect the Rwandan community globally. This campaign underscores our commitment to delivering banking solutions that transcend geographical boundaries, offering our diaspora clientele not just financial services, but a tangible link to their homeland,” said Chief Digital and Retail Officer, Desire Rumanyika. Bank of Kigali is excited to bring this campaign to the diaspora community, offering a unique and exciting opportunity to connect with their home country through our innovative banking solutions.

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Bank of Kigali unveils diaspora banking promotional campaign