In a bid to spotlight the promising talent of young karaoke enthusiasts, ‘Karaoke King and Queen’ competition will soon take place in Kigali, aimed at celebrating both the Karaoke entertainment and the unique skill of karaoke singers. Karaoke is a form of entertainment, originally from Japan and offered typically by bars and clubs in which recordings of the music but not the words of popular songs are played, so that people can sing the words themselves. Furthermore, it is known to be one of the grounds for prospective musicians or those that seek to earn a living from the industry besides serving as a source of entertainment. ALSO READ: Karaoke is changing Kigali’s nightlife During the presser, Alaphat Nkuramuruge, the mastermind behind this initiative and founder of Alaphat Entertainment said, “I initiated this competition after witnessing how people in various places love it. Besides, I observed the significant growth of the karaoke industry in Rwanda and the widespread participation in it.” “Therefore, I was convinced that this industry holds financial potential that could support individuals. However, it seems that despite this potential, people fail to recognise the value these individuals contribute,” he added. “Choosing to organise a competition was not only about showcasing the existence of karaoke. It's more about demonstrating its value and presenting its potential to inspire those who love it but might be unsure of how to engage with it.” “Additionally, it’s a way to offer support to those who venture into it, creating a platform for people to show their support,” he added. Nkuramuruge further highlighted that the competition will be annual to determine ‘King’ and ‘Queen’ as they attract more people to enjoy. Participants experienced how entertaining it is, and are likely to seek similar events elsewhere. “That’s why we will organise roadshows in bars - to showcase talent, allowing bar owners to spot and potentially hire them, benefitting both parties financially,” he said. ALSO READ: Karaoke: A new trend in Rwanda’s entertainment industry Cynthia Umutesi Keza who is among the 30 participants said that joining the move was because she believes she can compete among the winning girls and sees it as an opportunity to advance her career. Having done karaoke for four years, she acknowledges it as a viable source of income, especially if managed wisely, and considers it an important field for the younger generation. Janvier Muriro also echoed similar sentiments saying that it is his passion and that’s what he does for a living. “I have two years’ experience and I can tell it has financial potential. You can survive through it and it is a common pursuit among many youth people due to its earning capabilities,” he said. The 30 participants will be split into groups of six for five roadshows. They were selected in groups, and eliminations will happen in stages. Judges and SMS votes will decide a king and queen, each winning Rwf2 million while the people’s choice will receive Rwf1 million.
