After performing together virtually during the Trace Awards that took place on October 21, Bruce Melodie, one of East Africa’s most celebrated artistes, and global dancehall and reggae icon Shaggy, has released their groundbreaking collaboration “When She’s Around (Funga Macho).” The genre-defying song – produced in a fusion of the best of African rhythms and reggae vibes, premiered on Friday, October 27, and is now available on all digital platforms via S-Curve Records - showcasing the rich diversity of contemporary music and accompanied by a playful music video captured at Miami Beach, and directed by Jay Will who produces for mega stars like M.I.A, Lee Scratch Perry, Kanye West, Shaggy and Major Lazer among others. The song, produced by AJR, is a testament to the power of collaboration, transcending geographical boundaries to create a seamless blend of African and Caribbean influences, infectious melodies and rhythms. Speaking to The New Times, Bruce Melodie expressed his excitement about the partnership, saying, “Collaborating with Shaggy has been a dream come true. It’s an incredible opportunity to bring our distinct styles together. Funga Macho is a fusion of our worlds and I’m excited for fans around the world to hear it.” According to Shaggy, Bruce’s talent is undeniable, and this collaboration opens new horizons for both artistes. “I’m thrilled to be a part of this project and hope it spreads joy and happiness the world over. The song not only celebrates the unique talents of both of us, but also signifies a cultural exchange that invites listeners to explore the shared emotions and experiences that connect us all,” Shaggy told The New Times. The duo recently made their live performance debut of the song at the inaugural Trace Awards which broadcasted in over a dozen countries and attracted big names in the music industry. About Bruce Melodie Born and raised in Kigali, Rwanda, Bruce Melodie has cemented his name with his diverse talents as a singer-songwriter, composer, and producer. Renowned for his distinctive blend of R&B, Pop, Afrobeats and Amapiano, Melodie has achieved remarkable success on the African music scene earning a multitude of accolades including the Superstar Award from Primus Guma Guma 8 the most prestigious music competition in Rwanda. and the Trace Award 2023 Best Rwandan Artist, About Shaggy Born Orville Richard Burrell and raised in Kingston, Jamaica, Shaggy got his start as an MC in New York City’s burgeoning dancehall scene soon after moving to Brooklyn in his teens. Not long after serving four years in the U.S. Marines (including two tours of duty in the Middle East as part of Operation Desert Storm), he inked his first record deal and quickly scored a global crossover smash with “Oh Carolina.” As the only diamond-selling dancehall artist in music history, Shaggy, managed by Martin Kierszenbaum/Cherrytree Music Company, has sold more than 40 million album units to date, in addition to landing 8 singles on the Billboard Hot 100 and 7 albums on the Billboard 200 (including 4 in the top 40). He has received 2 Grammy Awards and is among the top 3 streamed reggae artists of all time on Spotify.
